Ventura Community Action: H.E.A.P. Program

The folks at Community Action of Ventura County hired me to build some posters that would be placed inside city buses in Ventura County, CA. The message was to promote their Home Energy Assistance Program for low-income residents, which is a project to help residents improve their home for better energy conservation. It’s good for the residents and ultimately it helps the State of California in times of economic and energy crisis. In the past, some of the ads featured despondent and downtrodden people, but I chose to use more uplifting and empowering visuals.

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