Pioneer Power Meter (Pro Cycling Gear)

Worldwide campaign and launch for Pioneer's next-gen cycling power meter system. It was a 2-man project between Zack Mathers (Frequent Flyer Productions) and me. Creative visuals, headlines, and copy are mine. Launched internationally, the campaign has proved great success. This is the timeline and chronological delivery of the ideas, from embryo to baby. You can see how they take shape and mold into the final visual assets.

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